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3 articles found in Industry Spotlights

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Landscaper mowing a suburban lawn in spring with a smartphone showing Google Discover feed surfacing local home service businesses

Google Business Profile Industry Spotlights 12 min

Google Discover 2026: What Seasonal Home Service Businesses Need to Know Before Summer

Google's 2026 update rewards local seasonal businesses. Here's what landscapers, HVAC contractors, and pool companies need to do.

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HVAC service van in Fishers Indiana neighborhood with Google Maps search showing HVAC repair Fishers results and Top 3 Map Pack competitors ranked above local companies

Google Business Profile Industry Spotlights 15 min

HVAC Local SEO: Two Companies, Different Problems, One Blueprint That Fixes Both

Two HVAC companies with completely different Google problems were both invisible on Maps. Here's the blueprint that fixed both profiles.

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Industry Spotlights Website SEO 7 min

Roofing Contractor SEO: When Your Website Is the Problem, Not Your Google Profile

A roofing contractor had solid reviews, BBB accreditation, and years of completed work but their website was quietly sending every lead to competitors.

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